Know your man

Marketers may want to rethink how they depict men in their advertisements.

The negative reactions to the portrayal of men as the beer-drinking-buddy stereo types, is actually turning the male demographic “off!” Men are mostly offended because they feel these ads do not depict them in a positive way.

Think about it. If your target audience is feeling defensive, then they’ll likely feel: “I don’t want to be thought of as that guy.” And that’s the end of the relationship to the brand. (Unless of course, you’re advertising beer.)

As advertisers, we should consider broadening the spectrum, and create campaigns centered on more of the actual roles that men play –  ‘The Dad,’ ‘The Husband’ and ‘The Handyman.’ Those type of ads are not as common, and therefore will stand out amongst the rest.

Tags | men target audience advertising to men avoid the stereo type