About
“We’re not short on content. We’re short on courage.”
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The tools are faster, and our ideas need to be brighter than ever before.
I build brands and creative systems that turn ideas into growth; and make it repeatable. From global icons to challengers, I create the conditions where great work doesn’t happen once, but again and again; getting smarter with each round.
I work at the intersection of human creativity and AI; embracing the friction, expanding capacity, and helping teams be braver, sharper, and more effective. Architecting with AI helps people to think, make and move with swagger.
And thats not even the best part.
I develop individuals to no longer need me, yet still inspired as a team to continue to push the work further—together.
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Now is the time for fewer boring ideas.
Creativity isn’t the problem. Disruption and disconnection is.
Brands don’t need more noise. They need Creative Content Systems that build community, value, and earn trust over time.
Bold ideas aren’t enough.We have to be purposeful; where, when, and how we show up—so that value is felt and trust is rebuilt. AI makes us faster. And its our job to make it matter.
The future isn’t automated.
It’s curated, authored and believed.
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People who ask me to make the logo bigger
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Where the work happens
- VP, Creative and Operations | Sur La Table | 2024 – 2026
- VP, Brand & Creative | Red Bubble | 2021-2024
- CCO | eBay | 2016 – 2020
- SVP Executive Creative Director | Moxie (Publicis/Zenith) | 2013 – 2016
- VP Creative – Creative Director | DraftFCB – HG | 2006 – 2013
- Creative Director | taytum | 2002 – 2006
- Art Director | Advertising Concepts | 1999 – 2002
- Freelance | Jay Ray PR, Edelman Design, Wizards of the Coast, Ceebs Imagineering
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Where I first learned what words like: “kern,” meant
- Academy of Art, San Francisco, CA
- Art Institute of Seattle, Seattle WA
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Places like-minded people come together
- National Association for Professional Women – “Woman of the year ’13”
- 3% Conference – Speaker and host Atlanta Minicon ’14
- Media Post – Speaker at Internet week at New York – ’15
- SXSW – Speaker “Journalism vs. Journaling” and Mentor in “Speed Mentoring” session ‘15
- Creative Directors Association
- Boards & Advisors
- Cannes Lions Internati0onal Festival of Creativity
- AI Pivot
- Marketing & Media Worldwide