Brand Identity Vs. Brand Image – What’s the difference?

Lets try a little comparison.

Identity:

Brand identity develops from the source or the company.

Image:

Brand image is perceived by the receiver / consumer.

Identity:

The general meaning of brand identity is “who you really are.”

Image:

The general meaning of brand image is “how the market perceives you.”

Identity : 

It signifies “where the company wants to be.”

Image:

It signifies “what the company already has.”

Identity:

It is the total promise that a company makes to consumers.

Image:

It is the total consumers’ perception about the brand.

What’s this really mean for us Advertisers?

Focus on shaping your brand identity, and the brand image will follow.

Tags | brand identity brand image consumers perception company's promise