Dame Wright
An experiment: Does discontentment breed creativity?
On 22, Aug 2012 | In Uncategorized | By ReneeBlake
We’re trained to avoid dwelling in sorrow, stuff down the rage and move on as soon as possible. But it turns out, that anger and sadness might benefit us in a surprising way: by actually increasing our creativity.
Brand Identity Vs. Brand Image – What’s the difference?
On 09, Aug 2012 | In Uncategorized | By ReneeBlake
Lets try a little comparison.
Identity:
Brand identity develops from the source or the company.
Image:
Brand image is perceived by the receiver / consumer.
What does thought leadership have to do with trust?
On 07, Aug 2012 | In Uncategorized | By ReneeBlake
Do you think like most of the people at your company? Do you know what the brand’s audience is most afraid of? Do you get asked to speak to groups about what you know?