Dame Wright
Features vs. Benefits (in today’s techie culture)
On 01, Aug 2012 | In Uncategorized | By ReneeBlake
As marketers, we struggle more than ever with translating features into benefits. One way to think of it is: “Features Tell and Benefits Sell.”
DM and Brand. Friend or Foe?
On 01, Aug 2012 | In Uncategorized | By ReneeBlake
Ok, so we know that Direct Marketing (DM) is a way to not only lower marketing costs but also boost overall revenue. Did you also know it could improve the brand image as well?
Crazy, I know.