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Moms – the best leaders I know
On 21, Oct 2012 | In Uncategorized | By ReneeBlake
The first leader I knew was Mom.
Mostly, because she beleives: “there’s a time and place for everything.” She seems to instinctively know when to be direct and tough, and when to be silly and creative. And yes, she typically drives how and when that happens.
What will consumers say about your brand, once they’ve discovered it?
On 28, Sep 2012 | In Uncategorized | By ReneeBlake
As marketers, we hear buzz phrases like: “know your audience,” and “positive consumer experience” all the time. However, before you execute a concept that involves social media, you actually will need to understand your target audience in order to effect their behavior. And despite current perceptions, this has less to do with who they are. But rather what they do, instead.
Mobile consumers – now more masculine then ever
On 15, Sep 2012 | In Uncategorized | By ReneeBlake
Men shop more than women. Well, they’re doing it more on their phones, that is.