Uncategorized
Know your man
On 06, Aug 2012 | In Uncategorized | By ReneeBlake
Marketers may want to rethink how they depict men in their advertisements.
The negative reactions to the portrayal of men as the beer-drinking-buddy stereo types, is actually turning the male demographic “off!” Men are mostly offended because they feel these ads do not depict them in a positive way.
“Plus it or do it!” What type of creative director are you?
On 03, Aug 2012 | In Uncategorized | By ReneeBlake
I had always been known as a “hands on” art director who cared a ton, and got the job done.
This approached served me well, as I grew. I was one of those rare birds who was a solid creative with the added bonus of understanding the business. And eventually, I found myself in the role of Creative Director.
Is customer loyalty “old school?”
On 02, Aug 2012 | In Uncategorized | By ReneeBlake
Most people would answer that loyalty programs don’t influence their purchases anymore. So why have we lost that loving feeling? Is it the flood of daily deal merchants like Living Social and Guilt? Probably. So how can we compete?