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Overcome the daunting ask to “follow your passion”
On 23, Sep 2014 | In Uncategorized | By ReneeBlake
Did anyone catch Elizabeth Gilbert (Eat, Pray, Love author,) where she shares her ‘Really Weird’ advice about NOT following your passion?
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What does your voice really ‘sound’ like?
On 23, May 2013 | In Uncategorized | By ReneeBlake
Your brand voice is the “gin to your vermouth” in your communications. Its how you connect – how your audience gets to know you and how you get to know them.
Your tone can be credible, helpful, or even quirky, however, it must be real.
Whats important to your consumer? Ask your female creative director!
On 06, May 2013 | In Uncategorized | By ReneeBlake
Despite the fact that women control 80% of consumer spending, only 3% of creative directors in advertising are female. Women are driving the economy by bringing in more than half the income in American homes.