What does thought leadership have to do with trust?

Do you think like most of the people at your company? Do you know what the brand’s audience is most afraid of? Do you get asked to speak to groups about what you know?

Sure, you may dress the part. You might even appear to be the most likely candidate for leadership. However just because you’ve convinced yourself that this is the next step in your career, doesn’t mean that you’re perceived as a thought leader.

Thought leadership isn’t for everybody as it requires passion, adaptability – and above all else, trust.

Knowing your audience – Regardless of your experience, the end result is ultimately in the hands of those you’re talking to. Thanks to social media, this will only increase. The public is more “in the know” and suspicious than ever. Trust can be hard to acquire amongst the digital clutter.

Writing about your industry – Because people search online for solutions to their problems, the writing you do as an expert can help people find answers they’re looking for. This exchange creates trust; and allows you to stand apart.

Finding venues to reach out – Speak to groups who will actually benefit from your expertise. Putting yourself out there demonstrates your confidence and passion. In the process, you’re also arming yourself with a unique point of view.

Don’t feel like an expert or a thought leader? Don’t fret. Consider what you know well, and what you’re passionate about. If you believe it, chances are, others will as well.

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