Dame Wright
Let your brand be social, in the truest sense: Real.
On 28, Mar 2013 | In Uncategorized | By ReneeBlake
One of the biggest challenges we face when trying to become becoming a social brand is perception management. Much like we read emails and texts with typos from are well respected peers, we have to give the same allowance to brands that are going social.
The dreaded request for “out of the box” ideas
On 12, Mar 2013 | In Uncategorized | By ReneeBlake
Has your client recently said things like: “We need to think differently” or “We have to push the work,” or my personal favorite: “These ideas are thin.” Ouch. That hurts!
Digital sensibilities – marketers providing “advice” over the “sell”
On 12, Mar 2013 | In Uncategorized | By ReneeBlake
Customers are smart, they know when they’re being sold. They’re savvy enough to glean the appropriate information when they need it, and therefore can demand quality.
More and more, brands are taking the route of being council to their consumers. Offering deeper information, advice and genuine insights regarding their products and services. Read more…