brand
Let your brand be social, in the truest sense: Real.
On 28, Mar 2013 | In Uncategorized | By ReneeBlake
One of the biggest challenges we face when trying to become becoming a social brand is perception management. Much like we read emails and texts with typos from are well respected peers, we have to give the same allowance to brands that are going social.
What’s it matter to your customer, anyway?
On 06, Dec 2012 | In Uncategorized | By ReneeBlake
In this customer-centric market, the experience from seller to buyer has completely changed. Customers now want to know: “what’s it matter to me?” They expect a meaningful “interaction,” as opposed to just a “transaction.”