Tis the season for many 2016 eCommerce predictions. Here’s my take on my favs (that I lovingly curated and uncovered from smarter folks than me.) Both as a consumer and marketer, its what you might expect to make a top five list, however totally exciting stuff, just the same.
Whats so special about YOUR brand anyway? No seriously. Do you REALLY have a USP? The truth is: there is very little difference between your consumer and your competitor’s consumer. And believe me, to them, there’s even less of a difference than you think.
Social Networking is the most relevant channel among our children. If you are not a part of this world, then you might be less effective, as a parent, than you think. These behaviors are exploding, and directly affect our children’s self perception (as well as perception of others.) Read more…