What’s it matter to your customer, anyway?

In this customer-centric market, the experience from seller to buyer has completely changed. Customers now want to know: “what’s it matter to me?”  They expect a meaningful “interaction,” as opposed to just a “transaction.”

For brands to succeed, the solution is easy: turn subservient. However, being brand-subservient is more than just having good customer service. It means turning your brand into a lifestyle focused on designing to the needs and impulses of customers, wherever they may be at the moment.

So… how do we find out what the real needs are? It starts with big data. Data informs and drives the retail, online and social media experiences. That means knowing how a customer wants to be talked to, and ultimately, “what’s it matter to them.”

These informed, real-time interactions your brand has with consumers indicate their purchase intent, and ultimately, what customers expect. If you don’t understand your consumer, then you are just simply guessing. And if your guessing, it won’t work. It not only keeps you out of the customer game, but permanently on the prospect treadmill.

Tags | brand, customer centricity, customer service, interaction, purchase intent, real time needs, what a customer really wants