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Creating a customer-centric organization
On 20, Dec 2012 | In Uncategorized | By ReneeBlake
As a marketer, I’m naturally paying close attention to buzz words like customer-centricity and consumer experience. People are increasingly less loyal, more discerning in who they do business with,and less than enchanted with their experiences.
5 things really great bosses do
On 12, Dec 2012 | In Uncategorized | By ReneeBlake
People quit people, not organizations. So it’s no surprise that bosses are the primary reason for people either loving, or leaving their jobs. A boss connects employees to an organization, and if that relationship is damaged, the employee will eventually leave.
What’s it matter to your customer, anyway?
On 06, Dec 2012 | In Uncategorized | By ReneeBlake
In this customer-centric market, the experience from seller to buyer has completely changed. Customers now want to know: “what’s it matter to me?” They expect a meaningful “interaction,” as opposed to just a “transaction.”