customer centricity
Calling All Humans – A.I. needs you!
On 09, Jan 2020 | In Uncategorized | By ReneeBlake
While science fiction movies continue to show us Artificial Intelligence (AI) in the form of human-like robots with big personalities who save the world, we’re actually experiencing AI everyday in a regular way – anything from Siri, to search algorithms and even autonomous weapons. (Eeek!)
Creating a customer-centric organization
On 20, Dec 2012 | In Uncategorized | By ReneeBlake
As a marketer, I’m naturally paying close attention to buzz words like customer-centricity and consumer experience. People are increasingly less loyal, more discerning in who they do business with,and less than enchanted with their experiences.
What’s it matter to your customer, anyway?
On 06, Dec 2012 | In Uncategorized | By ReneeBlake
In this customer-centric market, the experience from seller to buyer has completely changed. Customers now want to know: “what’s it matter to me?” They expect a meaningful “interaction,” as opposed to just a “transaction.”